1. Begin with a design problem.

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2. Observe the current situation by looking at users, what they are doing, and how they are feeling.

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3. Once you understand the situation, brainstorm what the problem is and ways you can gain more insight about it.

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4. Make something to gain more information or to better the situation.

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5. Test what you made on users.

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6. Observe how users respond to what you made.

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7. Evaluate if and how the situation changed.

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8. Reflect on the situation by empathizing with users and applying theories to what you made.

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9. Iterate the process by: making decisions on how to improve your results; testing what was made; observing tests; evaluating tests; reflecting on the results; and iterating again.

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10. Repeat until a new product, service, or system emerges.